What is your packaging doing to elevate your product’s desirability?
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#Desire means different things to different people.
Whether it’s hashtag#sustainability, brand hashtag#alignment, hashtag#performance, or hashtag#pleasure – what we find desirable often reflects deeper emotional or cultural drivers. And the materials we choose? They’re not just aesthetic choices – they’re strategic ones.
Here are 10 desires shaping powerful packaging today:
✨ Sustainability – Does your packaging show a clear commitment to the planet?
✨ Luxury – Do your materials signal premium, high-value, and exclusivity?
✨ Health & Wellness – Does the look and feel evoke calm, care, or clarity?
✨ Innovation – Are you using materials that feel bold, new, or unexpected?
✨ Pleasure – Does it engage the senses with texture, weight, or finish?
✨ Brand Alignment – Does it feel like a natural extension of your brand?
✨ Performance – Is it durable, functional, and smart in design?
✨ Storytelling – Does it invite connection through narrative or meaning?
✨ Personalisation – Are there elements that feel tailored or human?
✨ Minimalism – Are you creating impact through simplicity and restraint?
With a team of specialist, I help brands craft packaging with purpose – from colour and material strategy to design and print production. Crafting work that expresses brand hashtag#values, deepens hashtag#connections, and drives desire through thoughtful, hashtag#sensory design.
If you’re ready to elevate your print and packaging, let’s chat 📧 laura@consciousmade.co.uk
📸 Images: Latest photography hashtag#ArtDirection and Print/Packaging Design work for Fedrigoni Special Papers
№ 3/8 This post is part of an 8-part series on how hashtag#sustainability and hashtag#desirability can exist in the same material.
hashtag#consciousmade hashtag#BrandPackaging hashtag#fedrigoni hashtag#cmf hashtag#brandstrategy hashtag#packaging hashtag#paper hashtag#materialstrategy hashtag#designwithintention hashtag#sustainable hashtag#luxury hashtag#sensorydesign hashtag#printing
