Can the right print process transform a material’s desirability?
🌈✨🖨️
The relationship between material and print is what takes design beyond aesthetics - enhancing hashtag#performance, desirability✨, and the pleasure of hashtag#interaction 🤲. The right pairing not only elevates hashtag#texture and tactility but also expands the breadth of hashtag#colour achievable in print. It’s in these choices that print design becomes something felt, and remembered.
Here are six project examples, designed by me at Conscious Made, where thoughtful print choices hashtag#transformed hashtag#sustainable hashtag#materials:
1️⃣ 12-Colour vs 2️⃣ 4-Colour Print
→ Material: Hahnemühle German Etching (self-initiated) + Pergraphica High White Smooth Paper (Client Mondi Group)
→ hashtag#Colour plays a pivotal role in consumer engagement and decision-making, with desirability often shaped by cultural needs and trends. In a highly saturated digital world, how can print design colours match up? Consider expanding beyond four colours for richer depth - or use a bright white, smooth paper to enhance the printing colour gamut. [images 1-4]
3️⃣ Embroidery vs. 4️⃣ Digital Ink Print
→ Material: Stanley/Stella 100% Organic cotton T-Shirt (self-initiated) + colour print testing for 144 Coloured Drapes (Client Luminary Colour And Style)
→ When it comes to desirability in hashtag#textiles, what’s most important - dimension, durability, bold texture, and craftsmanship, or intricate detail, matte finish, minimal texture, and full colour? Consider quantity vs. quality: Can producing less create something more desirable, valuable, and built for longevity? [images 5-8]
5️⃣ Blind Deboss vs. 6️⃣ Transparent Foil Deboss
→ Material: GF Smith Colorplan Heavyweight Paper, 350gsm + Foilco foils (Client Jukebox)
→ When it comes to hashtag#packaging hashtag#shelf hashtag#presence and desirability, what has more impact - pure material texture for a refined, tactile impression, or the subtle shimmer of transparent foil catching the light? What makes products stand out - both on the shelf and in a digital world? Does using less print coverage make a design more sustainable, or is it more impactful to print less but with high visual impact? [images 9-11]
№ 2 / 8 – This post is part of an 8-part series on how hashtag#sustainability and hashtag#desirability can exist in the same material.
🖨 Are you a material manufacturer looking to showcase how your materials perform in print? I’m particularly interested in working with more hashtag#biomaterials. I’d love to chat - send me an email 📧 Laura@consciousmade.co.uk
hashtag#sustainable hashtag#materials hashtag#cmf hashtag#Consciousmade hashtag#Designstudio hashtag#Creativestudio hashtag#Graphicdesign hashtag#Printdesign hashtag#Designforprint hashtag#Printing hashtag#hotfoilstamping hashtag#paper hashtag#gfsmith hashtag#colorplan hashtag#foilco hashtag#Jukebox hashtag#Pergraphica hashtag#fabricprinting hashtag#embroidery hashtag#mondi
