SERVICES
Brand Strategy
An effective brand strategy provides an in-depth analysis and framework upon which companies can confidently build a brand with clarity and differentiation.
It sums up why your business exists, defines what sets you apart from competition and establishes a brand personality. With a wealth of experience and knowledge, Conscious Made implements a range of modalities to help clients identify what they stand for, how to position themselves in the market and better understand what makes them unique.
This includes everything from redefining brand purpose, mission and vision, establishing a unique selling proposition, creating customer profiles and building a brand tone of voice.
What we’re good at:
Brand Purpose, Mission and Vision
Core Offering
Brand Values and Behaviours
Target Audience Personas
Unique Selling Proposition
Brand Positioning
Brand Personality
Brand Voice
Brand Tagline
Brand Strategy Work
What Our Clients Are Saying
“With a curious approach, Laura used a range of modalities to delve deeper into the story of my brand. The whole process was delivered thoughtfully and with great clarity. Her deep understanding of Charlotte Swire Wellness translated so beautifully into the final logo. Laura is an absolute dream to work with, and I’m so excited to collaborate on future projects with Conscious Made.”
— Charlotte Swire Movement and Yoga Teacher
“Laura is an excellent designer and consultant. She has helped us considerably with our visual identity and is always on hand to offer advice whenever we need it. Highly recommended.”
— Katy Cowan Boomerang PR
“Laura is one of the most talented and passionate individuals I have ever had the privilege to work with. Her vision is incredible and a real breath of fresh air. The quality of her work is 10/10 but what separates her to other designers is her communication and after sales service. She is always only a phone call away and nothing is ever too much trouble. I’m sure our fantastic professional relationship will continue for many more years.”
— Oli Leett PGA Professional
“Laura, it’s been a pleasure working alongside you. You bring us fresh new ways of thinking being open minded in seeking new ideas and challenges and we love that! Huge thanks for revamping our brand and strategy, simply thrilled with the results, you are so talented.”
— Elisa Cobos Tile Desire
What Makes Our Work Unique
Clarity your brand's purpose, mission and vision
Establish your differentiation and brand positioning
Communicate your unique selling proposition (USP)
Define your brand personality
“Building a brand in a competitive market, won't be to out-spend them, but to out-think them.”
– Jo Malone