FUTURE VIEWFINDER WORK PAGE

🌈💌🔮🔍

A self-awareness tool for creative direction – de signed to inspire you to "put your passions in places where you want to be."

This phrase, first written in my journal, has been my guiding mantra since early 2022. It reminds me – and now invites you – to seek out spaces that celebrate and elevate your unique passions.

Concept & Mission

FUTURE VIEWFINDER is an interactive print piece designed not just to inspire, but to provoke action. It’s a playful yet thoughtful tool for self-reflection and bold exploration. Whether it’s finally sending that overdue email or venturing into new creative territory, this project encourages you to break free from your comfort zone and move forward with intention.

Design & Format

Interactive Format: Format play is central to my print work. The main card acts as a viewfinder – its die-cut, pixellated envelope design (linked to my monogram logo) invites you to press, push, and peek into your future.

Typography: I carefully selected typefaces that bring personality to the piece while dynamically filling the negative space of the die-cut. From a heavily condensed Grandmaster font to the wide kerning of the Afronaut font. Their placement reinforces the project’s sense of movement and direction – shifting and changing as you engage with it. 

Colour Palette: Uplifting oranges, dreamy pinks and purples, and a hint of inspirational teal – sourced from GF Smith Colorplan Papers – infuse the work with vibrant, forward-thinking energy.

Motivational Statements to Guide Your Future:

📌 Look for the weird and unfamiliar
📌 Push forward differently
📌 Go wide, fast, and deep
📌 Press send

These prompts serve as both a creative call to action and a reminder that every passion has a place where it will be fully appreciated – if you’re willing to search for it.

Behind the Project
I captured original photography on location in Palma – by the beach, a place that reflects my vision of the future. The sea has always been where I feel most present, inspired, and expansive, making it the perfect setting for this project. Since creating FUTURE VIEWFINDER, I’ve been consciously shaping my career, aligning with the industries and people that resonate most with my values and skills. This piece serves as a tangible reminder that creative direction isn’t just about where you are – it’s about where you choose to go next.

Invitation to Engage

This more than a print project; it’s an invitation to take intentional action. Ask yourself:

• What kind of work excites you the most?
• What values do you want your creative practice to reflect?
• What industries or spaces align best with your creative vision?
• How can you challenge yourself to see your work from a new perspective?
• What small step can you take today to move closer to your creative goals?

The future is waiting – you just have to press send ☞